When I saw this slide on Josh Porter's terrific preso on Psychology Of Social Design the clouds parted and the angels sang.

There is a desired behavior that we need to create, we have no control over the person but, via interaction design, information architecture and interface design we control the environment.

Perfect, and succinct. I need to make a T-Shirt.

entire presentation:

Hey Christina...I guess I should catch up on my RSS feeds more often...I only now saw this.

It's a crude equation...but helps alot. :)

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