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What Do Women Want? Less Pink, More Tech, "Lady Geek" Survey Says

from Wired

Just 9 percent of the fair sex want products that "look feminine," like a pink Playstation or Hello Kitty keyboards. The remaining 91 percent seek something sleek and sophisticated, more boardroom than teenage bedroom. The data comes from a study, done by the advertising firm Saatchi & Saatchi, of 750 British women age 24 to 45.

why is this news?

Posted at September 17, 2007 09:29 AM


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