Why is Google so successful? 10 things Google has found to be true provides a hint, starting with number 1 "Focus on the user and all else will follow."

I think six is my favorite... "You can make money without doing evil." These a formula, there for the taking, that has been espoused by many a successful entrapreneur: "find a need and fill it" In google-world, it is finding that intersection between user need and sponsor-product and making a match. It comes out in the literatures as "Text ads that are properly keyword-targeted draw much higher clickthrough rates than flashing banner ads appearing randomly. " but properly keyword-targeted translated nicely in our parlance to "user-centered" i.e. don't show users ads for things they aren't looking for. Show users ads for things they are looking for, and they will click on them.

Yummmm, profits....

thanks jeff

hey, where did all the archives go?!

You mean, on the front page? I show a weeks worth of entries--- and over the holidays I blogged not at all. so those entries have scrolled off to the december collection.

I just upped it to 14 days-- after all, I can't always be insanely prolific, i suppose.

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