The Bottom Line in Web Design: Know Your Customer

"Web site designers at e-commerce companies may be feeling repressed these days because growing customer demand for site usability is limiting designers' freedom to employ the beloved bell-and-whistle."

and if that doesn't start a conversation, I don't know what would.

We need more research and development on feedback mechanisms that allow us, as designers, to learn from our design processes in real time. Until this happens, we'll continue to see a backlash to any design innovation that doesn't make life easier.

History shows us that other medium tested heavily and spent the money to test messages and vehicles for delivering that message. The Web cropped up and we spent money on technology, design, and growing. It seems that the testing is coming to being in this medium. I hope the testing continues as it helps the companies know their customers and makes for a better digital world.

ChrisFord

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