Victor posts his Notes from the NYIA meeting on "How do we justify, sell, and measure IA and usability?"

It's interesting to contrast this with the SF one.

Anyone figure it out yet?

I said this on the SIGIA list, I'll say it again....

Sometimes I wonder why we have to fight so much.

Buildings are not built without blueprints (well, the winchester mystery house was. Hey, it *does* remind me of many large websites). Nor cars. Nor toasters! Amazon is more complicated than a toaster, don't you think?

In college you learned your papers would be better if you wrote an outline first.

When we sew clothes we use patterns to assure it will fit the human who will wear it (we even measure the end user first to assure success.)

Our whole lives we are taught that we should carefully plan out any project that will take a lot of time or cost a lot of money. Yet websites are built again and again by somebody "throwing up some pages." Over and over again when the schedule is short, the part that is often tossed out is the planning, the blueprinting, the thing that will make the product coherent. The IA.

I don't get it.

I'm starting to think that Information Architecture shares with its brick-and-mortar (or steel-and-concrete) namesake the fact that their services are only called upon by the most enlightened clients and for the most special projects. Now the question is whether we can make a living on that.... :-)

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