marketing prof's is full of goodies today. from No Thanks, I Don't Want Any Personalization

a user says "I lie. And, I don't feel guilt or remorse. When it comes to giving out personal information online, I have the morality of Satan's spawn.

Sometimes I'm Candice and sometimes I go by my soap opera diva name, Ms. Styles.

I usually live in Beverly Hills because I know the zip code is 90210. When asked about income, I am a student who makes $0 to $12,000 a year.

Lying online is not wrong. It's survival."

I have seen this is test after test after test. people give bogus information unless they think it will be useful to them, such as when entering contensts or when buying. otherwise, they don't bother. it's part laziness, part suspicion. i know one user who puts _@_.com in all email form fields. Just enough to validate....

Ah... I love suspicion, paranoia, and conspiracy theories. Laziness, too.

(Speaking of which, Wodtke, the spellchecker works and it's fabulous...)

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