Apple's mean-spirited ad campaign. By Seth Stevenson

"As usual, Apple hopes to shift the debate away from a battle over specs and value and toward a battle we can all understand: cool kid versus nerd. But these days, aren't nerds like John Hodgman the new cool kids? And isn't smug superiority (no matter how affable and casually dressed) a bit off-putting as a brand strategy?"

I couldn't agree more. These ads always leave a bad taste in my mouth.

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