Now, Lance; Rock you are the smarted developers on Facebook, there is pretty much no question
first a anatomy of a facebook ap
first to give ap developers access ot social graph and demographics
you get a splash, a spot on the profile and an icon in the ap list
difference between facebook ap and myspace widget? FB is viral and itneractive, myspace is all aobut self expression
aps support engagement with friends
aps are more viral
third party distribution is allowed - on MS you get blocked
facebook even allows you to create ad network within
brand distribution on facebook
building superwall
CONCEPT FRIDAY 6/15
DESIGN FRIDAY
IMPLEMENTATION 3 DAYS
ADVERTSING 6/18
VIRAL GROWTH 3 WEEKS
caplock off
2 million users!
all about social graph
150K without graph, 1M with. radically better platform to build on. without API horoscope 300K creations. with api, horoscopes 2M in 30 days. 7x more Adoption is hard.. it's a short head, and a long tail and their is very little value in the tail.
compensate via traditional means
showing the Yahoo graph again: music video was flat, then they went to RockYou for distribution, about half the pick up (800K - 2M in a few days) was distribution by Rockyou installed aps, the other was viral tuning (see earlier blog post about Ro)
you can all virally tune, but otherwise promotion and integration with major aps requires buy in
facebook has the best distribution platform
7x better than myspace
distribution is still hard
only 1% succeed
third party distribution ensures success
not possible on myspace
QUESTIONS
amazon's a3 service great for bandwidth/server issues with facebook, but facebook hosts most so it's not too bad, mostly database scaling problems.
best success is viral tuning, doing things like color of button, label of button (best is continue -->)
Posted at October 08, 2007 11:05 AM
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