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Christopher Locke seems to be using writing as therapy these days-- I've been getting a lot of newsletters form him. And, while often loopy, they are interesting, enlightening and strangely comforting reads.
Anyhow, he's got the first two chapters of his book up here
Gonzo Marketing: Winning through Worst Practices
Also check out his site and his blog (though I prefer the newsletter. warmer and less promotional voice)