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Damn Spam

The New Yorker's Annals of Technology

“If you used to have to send fifty thousand pieces of spam to get a response, now you have to send a million,’’ John Scarrow, the general manager of anti-spam technologies at Microsoft, told me. (Spammers usually need to send a million e-mails to get fifteen positive responses; for the average direct-mail campaign, the response rate is three thousand per million.) “Spammers just shrug it off and send a million.”

A great overview of spam, with tons of interesting tidbits like the above.

Unfortunately not an article that offers much hope.

Posted at October 11, 2007 09:01 AM


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