This isn't on the site yet (not that I can find) and it looks quite valuable so I'll broadcast here. I saw Jared at Macromedia world and was very impressed with his new findings. He's always an entertaining speaker, and it was pretty cool to get some insight on UIE's discoveries.

"BayCHI-East talk
Title: Designing for Revenue: Using Research to Fulfill Business Goals
Speaker: Jared Spool

Date & Time: Tuesday February 5th, 7.00 p.m.
Location: Sibley Auditorium, 230 Bechtel Engineering Center
University of California, Berkeley

Talk Abstract:
Web site designers tell us that they have thousands of ideas on how to
improve their web site. But how do these designers determine which
improvements will actually help the business achieve it's goals? New
research from User Interface Engineering shows that careful measurement and
observation can demonstrate exactly how this happens. In this presentation,
Jared will show you how an e-commerce site can change its design to
generate more impulse purchases. He'll demonstrate how designers can change
the way categories are displayed to dramatically increase the site's
revenues. Jared will also discuss how other types of sites can use these
same principles to better achieve their goals."

"About the Speaker
A software developer and programmer, Jared founded User Interface
Engineering in 1988. He has more than 15 years of experience conducting
usability evaluations on a variety of products, and is an expert in
low-fidelity prototyping techniques. Jared is on the faculty of the Tufts
University Gordon Institute and teaches seminars on product usability. He
is a member of SIGCHI, the Usability Professionals Association, the
Association for Computing Machinery, and the IEEE. Jared is a recognized
authority on user interface design and human factors in computing. He is a
regular tutorial speaker at the annual CHI conference and Society for
Technical Communications conferences around the country.

About BayCHI-East
About BayCHI-East BayCHI-East is the East Bay arm of the BayCHI
organization. The mission of BayCHI-East is to provide a forum for issues
related to Human Computer Interaction for those residing in the East Bay
and San Francisco. The talks will be held mostly on the Berkeley campus and
occasionally at other locations in the East Bay. The talks are free and
open to the public. For any questions about the organization and updates
about events, go to http://www.baychi.org/bof/east/ "

Directions to Sibley auditorium
Directions: http://sims.berkeley.edu/%7Esinha/baychieast/directionstoSibley.htm
Parking in Berkeley: http://www.berkeley.edu/visitors/parking.html

Consider my horn tooted. :)

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