or rather, Jef Raskin refuting an Alan Cooper interview:

Here's a taste--

Cooper: "We believe that good design is self-evident."

Raskin: "If you believe that, then you are stuck in a rut, because the value of deep improvements are rarely self-evident, and even when a better design -- if unfamiliar -- is shown to developers or experienced users, they tend to reject it. "

check it out

I just want to add a clarification here. When Alan wrote that he believes good design to be self-evident, he was speaking in the context of designers. Good designers know when they or others have created a good design. Developers and experienced users, most often, do not (at least not at first impression).

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